PlayJ is the music division of EverAd Inc.. The leader in delivering top quality music for free via the World Wide Web, PlayJ has introduced unique technologies that make it possible for music labels to distribute music for free without losing revenues. With the interests of artists and labels protected, music fans everywhere can download all kinds of music, even the current top hits, at no cost.
The Internet is already well on the way to being the most important vehicle for distributing music. But, PlayJ is the first company to develop the technology and business model needed to make it viable to offer free legal downloads of all music, even chart toppers.
How do we do it? By adding unobtrusive advertising to the specially formatted digital music files. All music downloaded for free in the PlayJ format includes small visual advertisements that are displayed on the computer screen while the track is playing. The moveable ads don't interfere with the quality of the music or with the operation of any other program.
Our Review: PlayJ is one of those players that form part of an on-line music community that gives you free downloads in the hope that you'll eventually buy. In the case of PlayJ you also download ads which come with the song ensuring that even if you don't buy the CD you will hopefully get suckered into splashing out on something else. While the PlayJ audio format won't win anybody over (same as MP3, but with ads) and most people out there will still prefer the no-catches Napster, for those who like to do things by the book PlayJ is an innovative and efficient way of try-before-you-buy music. Very good.